11 scary confessions about life as a PR pro

Here’s how ordering at a fast-food franchise, thinking about Tiger Woods’ problems, one’s family, and society look when viewed through the lens of a 24-hr.-a-day public relations fanatic …

1. I see more of my smart phone than I do of my children.

2. I actually consider how the lady at the drive-thru window “messaged” the fact that they were out of fries.

3. I spend almost as much time viewing the source code of a website as I do consuming the actual content.

4. I see the likes of Tiger Woods sex scandals through the prism of crisis communications, and not for the sheer entertainment of it all.

5. I get confused when I don’t see a “Share This” widget when leafing through the morning newspaper.

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