11 ways to ace TV and print interviews

Stand up, and quit swaying. Charm the reporter. In an emergency, try coughing. Be the one in control.

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It’s May. The NFL season kickoff is months away. Fans are hungry for any crumbs of news.

Enter Buffalo Bills wide receiver David Clowney, who tweets, “Got My HIV Results Back!! … Thank God for keeping my body healthy and safe.”

The tweet includes a photo of the results, complete with his Social Security number and home address, says Lee Gordon, director of corporate communications at 180 Communications. The media eats it up.

“Don’t spoon-feed [negative] news to the media,” Gordon says.

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