Social Media 11 ways to make your Twitter chats a major force New York Times columnist Melinda Emerson made her name with #smallbizchat, a weekly Twitter chat she hosts. She’s developed the process, and is sharing her insights here. By Matt WilsonMay 9, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.