Infographics are a hit with online marketers this year and as more companies hire designers to artfully represent data in creative and engaging ways, many fall short when it comes to infographic promotion. It’s the old “great content will attract its own audience” scenario. As I’ve always said, “Content isn’t great until someone shares it.”
While there are many other smart posts about creating compelling infographics to attract attention, links and traffic, the information on promoting that type of content seems a bit light. If you’ve invested in creating great infographic content and need advice on how to promote, here are a few ideas:
1. Involve credible sources in the data collection and then encourage those sources to help you promote the resulting graphic.
2. Create a blog post for the infographic and support promotion through the blog’s social channels (Facebook, Twitter, email, social news and bookmarking sites).