11 ways to stay current in the world of social media overload

A day in the life of someone who’s immersed online, be it PR, social media, or marketing. How he manages to get it all done.

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Here are a few of the things I do to not only stay current, but develop relationships, solve problems, and grow the business.

1. Read social feeds and email. I typically do this between 4:30 a .m. and 6 a.m. I bookmark articles and media for later use, taking notes on each item. I’ll also queue sharing with social networks and share insights internally. I’ll also queue up tweets and other social sharing with social networks. Many of the tips, tactics and news I share publicly are the things I share internally, except with added insight. Evernote rocks for managing this.

2. Meet with my right hand marketer. Ashley Zeckman is the marketing manager at TopRank Online Marketing, and we regularly discuss all sorts of content, social media, email, event, website, blog and book related topics.

3. Meet with our group of account managers on tactical case studies, observations/insights into successes with client content, social media, email, pay per click, and search engine optimization programs. We also discuss situations that need to be resolved.

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