12 essential SEO tips you likely don’t know

Pay any attention to your site’s footer? You should. It plays an important role in your Google rank. Here’s what else you may not know.

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I want you to consider how you can tweak your website or blog using these SEO tips:

1. Speed

You are probably most familiar with this one. When Google launched its page-speed service, it announced the importance of sites that load quickly. According to an article in The New York Times, Google engineers figured out that if a website loads in more than 400 milliseconds (the blink of an eye), searchers will leave. Use Yslow, Pingdom Tools, and CDN to keep your website loading quickly.

2. Mobile

The message of mobile gets lost when we talk about responsive design. While responsive design is a cool way to meet mobile needs, it is not the only one. All websites need to have a pared-down version of their site that loads quickly on mobile devices. There are many ways to do this.

3. Coding

The structure of your website matters a lot. Downloading a theme from the Internet is like a Jack in the Box. Use themes created by trusted resources, or pay a competent designer to do the work.

4. Safety

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