12 most attainable social media goals for brands

Social media can do more for your business than just increase sales. It can help you network, conduct research, attract media attention and more.

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If you’re working with a social media consultant, I sure hope so. If the consultant hasn’t asked you, how does he know how to help you?

Many people automatically say “sales,” but that is not the only reason to engage on social media. While I believe good social media engagement can lead to sales, it’s not the only-or best-reason for being there.

Here are some great alternative answers:

1. Awareness/advertising/marketing

This is the goal most people associate with social media. After all, we often call it “social media marketing.” A lot of what we do on social media is to get in front of our potential customers and create awareness for a product or service.

2. Networking

Just like meeting new people face-to-face at your local chamber of commerce event, social media platforms like Twitter can provide infinite opportunities to meet new people who are not local.

Do you want to branch out into the Australian market? Search Twitter for Australians who are talking about needing your product or service. Are you looking for a speaking engagement in Europe? Search Twitter for opportunities and other speakers whom you can ask for advice.

Be prepared to offer help in return. Networking, like social media, is a two-way street.

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