12 most imperative tips for serious bloggers

A dozen essentials for online writers who want to develop and sustain an engaged audience.

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If your blog shares your deepest, darkest secrets about your passion for “Jersey Shore” or troll dolls, this is not the article for you. This is an article for serious bloggers who want their online musings to play a meaningful role in their business.

My blog is http://www.convinceandconvert.com. Maybe you’ve seen it. It’s a well-regarded social media and content marketing blog—or so says my mom.

Am I a full-time blogger? No. Do I make money from the blog? A little.

Like most blogging businesspeople, my writing is a means to an end. It drives exposure, leads, and credibility—all of which create revenue in a cascading, trickle down fashion.

There is no shortage of blogging advice out there, some of it may even contradict what lies below. But this is what I believe to be the 12 most imperative must-dos for the serious blogger, based on my own experiences and those of my clients.

1. Be patient.

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