The lightning pace at which information moves across the Web lends itself to mistakes. So does human nature.
Put these unpleasant, wish-you-never-made-them social media mistakes behind you for good:
1. You put quantity over quality.
Content, quality and conversations matter. Focus on the quality—not the quantity—of content you put out.
2. You’re reactive instead of active.
While it’s important to reply to inquiries and thank people for mentions, it’s a mistake if that’s all you do. Actively seek out others. Create conversation about their content. Show you care by paying attention to what they talk about.
3. You post without a strategy or plan.
Posting without a social media strategy is similar to tossing content at a wall and hoping it will stick. It is a waste of valuable time, resources and money. Take the time to write down your goals. Integrate those goals into your marketing plan and create daily tasks that move you toward them.
4. You use automated direct messages.