Writing & Editing 12 of this decade’s most irritating words and phrases It is what it is? No, not really—not ever, please. By Sharon GreenthalJune 5, 2012 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.