12 ranking factors that matter to Google for 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Search engines are constantly changing and improving on their algorithms. This means that what worked years decades ago is no longer relevant today.
Google is always giving webmasters hints on how to optimize for SEO. Acting on that advice can instantly improve your rankings in the search engine results pages (SERPs). Here are 12 factors you must consider:
1. Core web vitals
Google Core Web Vitals are the latest user-centered ranking factors introduced by Google in 2020. They’re launched to help search robots assess page experience more accurately and improve search usability.
These metrics go beyond loading speed and page responsiveness and dig deep into user-experience trying to improve how fast a page loads and how soon can users interact with it.
Although there are still lots of unanswered questions around Core Web Vitals, one thing is for sure: User-experience is the future of SEO.
2. High-quality content
Content quality has always been a top priority to search engines, which explains why it is a key ranking factor. Your content needs to be valuable in order for it to stand out and rank high. It must anticipate all the answers inside your prospects’ minds and meet them where they are.
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