12 tips for making the most of Twitter

Keep your content fresh, time retweets, and send out busy signals. These techniques and more will make for an interesting and successful feed.

Being named to the Nifty 50 Women on Twitter got me thinking about what’s important as an active member of the Twitter community.

Twitter is the quintessential social media vehicle. It allows one-to-many, one-to-one and many-to-many communications. That said, as a social media platform, Twitter is difficult. You can’t just jump into the conversation and figure it out by the seat of your pants. You need to learn the secret language, build your tribe, and be a committed participant. On Twitter, the focal point is the community—it’s about all of us, not just one person or organization.

Whether you’re new to Twitter or have been active for a while, here are 12 tips to help you improve your interactions:

1. Feed your community. This means finding and sharing interesting information for your followers. Just as people get tired of eating the same thing every day, mix up the information you share so your followers won’t have to read the same content every day. Use different sources and content formats.

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