12 ways to pinpoint your target audience

A dozen entrepreneurs share their insights on identifying a consumer base that snugly fits with a particular business.

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Finding a product/market fit is one of the toughest challenges that entrepreneurs will face. If you’re ready to take the guesswork out of targeting your audience, read these 12 proven tips.

1. Pick an audience you can relate to.

“Find a crowd you’ll want to be a part of, and whose goals and intentions resonate with [yours].

Then look for their gaps, needs, and pain points, and tailor your product or service to them. That way, you set yourself up for client interactions that will keep fueling your motivation and enthusiasm for your work.”

-Andrea Bailey, founder of Lightbox Communications, @LightboxPDX

2. Look at your customers’ long-term potential.

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