Get to know many of these (free) public relations tools
There also is a range of free products out there (HARO comes to mind) that deliver tremendous value to PR pros. Despite the popularity of HARO, I still regularly come across PR pros who’ve never heard of it. This got me thinking … what other PR tools are out there that people have never heard of?
Here are some alternatives I uncovered; let me know if you have any additions to the list: