13 types of videos that could power up your business

Live broadcasts, personalized messages, animated explainers, testimonials and tutorials are all worthy of investment.

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Video is certainly worthy of investment, but it’s important to consider the different pieces, platforms and productions that will play to your company’s strengths.

Here are 13 types of videos that can boost your business:

1. Live videos and broadcasts

Live video is one of the most effective ways to stand out on social media—especially on Facebook.

Try Facebook Live or Periscope for live video production. Use your imagination, but consider performing tutorials or demonstrations for your audience.

Optimal Length: 10–15 minutes

Cost: $0 (if you set them up yourself)

Distribution channels: Social media

2. Team and introductory videos

These work well on “About Us” pages or in introductory emails. Instead of trying to convey the essence of your company culture through words, use video to show off personalities and offer a window into your workplace.

Answer these questions in your piece:

Optimal length: Shorter than three minutes

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