Video is certainly worthy of investment, but it’s important to consider the different pieces, platforms and productions that will play to your company’s strengths.
Here are 13 types of videos that can boost your business:
1. Live videos and broadcasts
Live video is one of the most effective ways to stand out on social media—especially on Facebook.
Optimal Length: 10–15 minutes
Cost: $0 (if you set them up yourself)
Distribution channels: Social media
2. Team and introductory videos
These work well on “About Us” pages or in introductory emails. Instead of trying to convey the essence of your company culture through words, use video to show off personalities and offer a window into your workplace.
Answer these questions in your piece:
Optimal length: Shorter than three minutes