14 social media stats for your next presentation

So your clients want to know why their brand should be on Facebook or have a presence on Twitter? Wow them with these figures.

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We also use them for our presentations.

Whether it’s a presentation for a local trade or professional organization, or an internal presentation within your company or agency, social media stats are useful “objects” we share, note, and remember.

Here are some statistics I’ve stumbled on lately. I thought these data points were interesting for various reasons. You may find them worth noting for use in future presentations.

• 33 percent of all Facebook users update on the platform using a mobile device, but just 4 percent of those use an iPhone and 5 percent use an Android phone.

• Among consumers, 55 percent said they would consider using Facebook Places; only 6 percent said they would consider using Foursquare.

• Among early adopters, 90 percent said they would consider using Facebook Places; only 22 percent said they would consider using Foursquare.

• Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30 percent of Americans age 12 and older and used by 4 percent of Americans age 12 and older.

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