One question I continue to hear from some of my larger clients and friends that work with larger companies is, “Should my CEO be on Twitter?”
Typically, the PR/social media person encourages the CEO to create a Twitter profile, but increasingly I’m hearing the opposite scenario—CEOs asking the PR person if they should be on Twitter.
The answer to that question is complicated.
Does your CEO have time for Twitter each day? Does it make strategic sense for the company? Do the risks outweigh the advantages? Does your CEO have enough to say?
I’d like to expound upon that last point, because it might be the most important. Even if your CEO agrees to use Twitter, the biggest challenge is usually determining what to say and how it can help the company.
Not surprisingly, there aren’t a lot of active CEOs on Twitter-especially if you throw out tech and start-up CEOs, which make up the bulk of them. But if you look hard enough, there are a few CEOs who use Twitter well and to the benefit of their companies.
Here are 14 content opportunities for CEOs who are considering using Twitter:
1. Share earnings information.