15 copywriting formulas to drive clicks and deepen engagement

Storytelling is an essential element to attract readers and drive engagement. So how can you add this element to your blog posts? Can you even fit a captivating story into a social media update or a 140-character tweet?

Here’s the great news: Yes, and there’s a formula. Many storytellers and copywriters have tested the best introductions and seques, and these formulas just plain work—in blogpost introductions, social media updates, emails and anywhere else you need them.

Should you turn to a formula each time you write? One of my favorite perspectives comes from someone who knows copywriting better than anyone: Copyblogger’s Demian Farnworth. He argues that being an efficient writer means keeping your tools handy. You don’t have to recreate the wheel every time.

A great formula—whether storytelling or headline writing or any other—saves time and boosts productivity. Here are 15 you should take for a spin:

1. Before — After — Bridge

Before — Here’s your world …

After — Imagine what it’d be like, having Problem A solved …

Bridge — Here’s how to get there.