Media relations is more like dating then you might think
I was joking with some friends recently that media relations is a lot like dating. Like most things in life, there is a right and a wrong way to do everything.
While the conversation was good for a few laughs, there is an element of truth to the comparison. With that, here is my first installment of dating advice for media relations professionals.
1. The best pickup line is a basic introduction
Are your legs tired? You know, because you’ve been running through my mind since you walked into this place. That’s an example of a bad pickup line in dating circles. You know what the most effective pickup line is? Hello, my name is [insert your name].
The same goes for media relations. A fancy opening line, no matter how clever you think it is, will only result in a reporter rolling their eyes at you. Introduce yourself professionally, let them know who you are and why you’re calling and you’ll get things off on the right foot. Don’t use a cheesy pickup line when introducing yourself to a journalist.
2. Don’t seem too desperate