Facebook has stumbled into a number of high-profile PR crises due to its censoring of content, from deleting pictures of women breastfeeding their children to pulling a photo of two men kissing. The guidelines informing these decisions present a whole other PR problem, said Joanna Morley, a social media & online PR manager at SiteVisibility.
In a post for The Wall blog this week, Morley wrote:
“This is a real big PR mess for Facebook who recently announced plans to float Facebook on the stock exchange for $5 billion. This of course won’t affect that at all, but the world having knowledge of these inconsistent rules will have a short-term impact on their reputation.”
A Harris Interactive poll conducted in January (before the release of the guidelines) found that 25 percent of Americans have a negative view of Facebook. The poll results, part of Harris’s 13th annual Reputation Quotient, indicated: