PR is an industry that gets into your blood.
Though pros may differ in their practices and settings—from agency to in-house—there are a number of telltale signs all PR veterans can identify with, and that many wear as badges of honor.
We wouldn’t have it any other way.
You know you work in PR when:
1. You tell people that PR stands for “public relations,” but they have no idea what you do.
2. You carry yourself with grace when dealing with media, analysts, or influencers because it can affect the reputation of the company (or end up on Twitter).
3. You’re frustrated by the ongoing debate about the value of press releases because you spend most of your time writing them.
4. You get excited when you hear about a new customer success story that would definitely get picked up by media.
5. Your day starts and ends with a cup of coffee.
6. You proudly put “PR pro” in your Twitter bio, knowing it’s the one place you don’t have to explain your job.
7. Your smartphone sleeps with you every night. Your other half does not.
8. You no longer count calories—just your retweets.
9. You start your day by reading client and competitor alerts and checking email before you’re out of bed.
10. You rely on to-do lists (yes, plural) to get you through your day, but often don’t cross anything off until 4 p.m. or later.
11. You can’t look at or listen to any form of media without thinking, “my client should be on that.”
12. You think and speak in 140 characters or less.
13. Client’s products are decorations on your desk.
14. You get excited with every new social media platform.
15. A “day off” for means you only check your email every 15 minutes.
16. The five scariest words you fear all day are, “why aren’t we in this?”
17. You can identify people at meetings, tradeshows, and on the street based solely on their Twitter avatars.
18. You still have Google alerts set up for past clients just to see what type of coverage they are getting.
19. You use Google Plus because it increases the SEO for your content—and all of the reporters you work with are on there—but not because you like it.
20. You take pride in finding typos in the novels you read, and you contemplate notifying the publisher.