Some social media rules cry out to be broken.
There are other guidelines, though, that you should follow diligently.
Here are the top 20 social media rules you should never break:
Choose your channels wisely.
Select the right platform for your brand. Don’t try to conquer all channels. You might enjoy Snapchat, but that doesn’t mean it’s your customer’s platform of choice. Furthermore, you can do harm to your brand if you post lame status updates on lesser platforms or stop posting altogether.
Consistency trumps all.
Consistent updates build trust and respect and keep your brand on people’s minds. Creating a similar voice, messaging and imagery across your social media channels also provides clarity and harmony. However, this does not translate to cross-posting identical content across all social media profiles.
Be authentic in conversations.