Writing & Editing 21 eye-grabbing headlines (for better or worse) Some of these headlines are extraordinarily clever. Others perhaps send the wrong message. Either way, they demand one’s attention. By Laura Hale BrockwayApril 23, 2015 SHARE Ragan Insider Premium Content I don’t like to admit this, but I’m terrible at writing headlines. It’s the pressure. A headline not only has to summarize the article, it also has to grab the reader’s attention and lure him or her into the story. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.