25 online tools every marketer should know

It’s hard to keep track of all you’re responsible for, and almost as hard to keep track of the time-saving platforms available to assist you. Here are more than two dozen of the best.

In this noisy content marketing world, it can be a challenge to make your brand stand out. With millions of free webinars, trials, and demos, the overload can send anyone into a tailspin.

Here are the tools to catapult your brand to new heights:

Social media tools

1. Brook: Track which tweets are most popular by using Brook. The tool sends an email with the most-popular tweets by a designated group of people. Create a group featuring strategic partners or key players in your industry. Take notes on the tweets; your tweet could soon show up on the list.

2. Compfight: Facebook posts with photos receive 70 percent more engagement compared with posts without images. Compfight searches Flickr for commercial use photos. Make your brand stand out from the crowd with this step up from Google Images.

3. Tagboard: Tagboard monitors hashtags across Facebook, Twitter, Instagram, Google+, and Vine. It showcases content in custom boards that you create so you can monitor your hashtag campaign or monitor what your customers are saying.

4. Statigram: Facebook Insights but for Instagram, Statigram calculates the statistics of your posted photos. Employ the ranking feature to see which types of photos get the most “likes.” The platform also analyzes follower growth and suggests posting times for optimizing engagement.

5. ManageFlitter: Effectively navigating through spam and fake accounts can take away from successfully networking on Twitter. ManageFlitter helps manage your Twitter while attracting high-quality followers. The list is sortable by influence, language, and whether users are following you back. The handy list is ideal for sorting out those who are monitoring your tweets and those who aren’t. With a paid subscription, ManageFlitter schedules and posts tweets at optimized times, while monitoring keywords and hashtags.

6. Curalate: One of the downfalls of Instagram for brands is the lack of analytics. Thanks to Curalate, you don’t have to calculate “likes” and comments by hand. The tool, which also works for Pinterest, uses image algorithms with data technology to reports insights for your photos. Curalate also has community management capabilities that enable you to discover uncovered conversations about your brand.

Blogging tools

7. Inkybee: Inkybee manages influencer outreach. You can search for relevant blogs with specific keywords. The beautifully organized report showcases results by engagement, audience size, and the number of inbound links. Use this tool to spy on your competition or for relationship outreach. Two blogs are better than one.

8. Help A Reporter Out: If you’re writing an article and don’t have the perfect source, submit a posting to Help A Reporter Out. Responses will flow into your inbox. Looking to land on the front page of Time magazine? Use the HARO emails to help other reporters out with their next big story.

9. BuzzStream: Dubbed “The Little Black Book of Bloggers and Journalists,” BuzzStream is a dashboard tool that tracks and handles influencer outreach. Create a list of influencers for relationship building and guest blogger outreach. The platform fosters communication with these appointed influencers across social media channels.

10. BlogBash: Connect your brand with bloggers with BlogDash. The tool enables users to search for content marketers based on target specifications such as demographic and influence. After connecting with a blogger, you can pitch them your new product or service to get others talking in the blogosphere.

11. Blog Topic Generator: With Blog Topic Generator, you simply enter two to three nouns about the subject you want to write about, and the software will crank out a few interesting suggestions.

12. Google Keyword Planner: Did Blog Topic Generator not work in your favor? Switch over to Google Keyword Planner. Originally built for Google advertisements, the tool reports data of the searches inquiries of your given keyword. Use this tool as your blog subject generator. The difference in search requests could be the difference in blog traffic.

Web tools

13. Feedly: How many tabs are open in your Internet browser? Feedly enables users to follow their favorite websites in one place. Use this tool to monitor your interests, keep up with industry trends or keep an eye on competitors. Feedly Pro is available for a monthly fee and offers Pocket, Evernote, and Hootsuite integration.

14. Pocket: Pocket, a bookmark-saving tool and app, enables you to “pocket” content and sync it with your computer or tablet.

15. Broken Link Checker: Broken links are the best way to drive traffic away from your website and blog. Broken Link Checker will comb your website and find broken links. It will save you a customer or two.

16. WordPress’s Theme Detector: Love the theme of a website you just stumbled upon? WordPress’s Theme Detector will tell you which theme the website uses and which plug-ins it employs.

SEO tools

17. Smuch.it: One factor determining your Google rank is the loading time of your website. Reduce the size, but not the quality, of your images with Smuch.it. This compression tool reduces the size of your images. No Photoshop needed.

18. SqueezeCMM: Have you seen a spurt of website traffic but don’t know where it came from? SqueezeCMM produces separate shortcut links based on different social media platforms. Enter a specific page or blog post you want to track and the tool will create different links for Facebook, Twitter, LinkedIn, Google+, and even email. These unique short codes will enable you to see exactly where traffic is coming from as a result of that link.

19. RavenTools’ Site Finder: Incorporating internal and external links into your blog content is an unparalleled method for better search engine ranking results. RavenTools’ Site Finder points out high-ranking links for your link campaign. Enter a keyword, and it finds top ranking URLs for you to implement in your content.

Everything else

20. Social Crawlytics: Looking to spy on competitors’ blog post analytics? Social Crawlytics runs a crawl report of a website and tracks which content is shared on which social channels. This is a useful research tool to see what blog post topics are working and which aren’t. Apply this data to your own content calendar. Was a blog post about Twitter chats successful? Construct your own.

21. Boomerang: Did you forget to follow up with a potential client? Boomerang enables Gmail users to schedule emails so you don’t forget to write them later. The service also features an email cleanup tool for important emails. Boomerang will archive important emails for a given time period, but then return it to your inbox later so you don’t forget about it. Use this tool to communicate with clients in a different time zone, or to schedule a birthday email for your boss.

22. Mention: Listen to what everyone is saying about you with Mention. The Google Analytics competitor tracks your mentions across all social media platforms, news channels, and blogs. Set up alerts to get these mention reports right in your inbox.

23. Visible: Another useful listening tool, Visible is an analytics and social media engagement dashboard. Although not as advanced as Mention, the insights serve as an extra pair of social media eyes.

24. Outreacher: Outreachr is perfect for expanding your brand’s list of contacts. The beta platform gives you a list of contacts based on keywords. Its contact database also spreads over 20 different countries.

25. Zapier: How many apps do you use on your smartphone or iPad each day? What if you could instruct some of them to work together to make your life easier? Enter Zapier. This mouthpiece tool enables users to set up “zaps” so applications will work with other applications automatically. For example, you can have emails through Gmail sent to Evernote as notes. You can set up MailChimp to retrieve emails from buyers each time you make a sale in your Etsy store. The tool fosters integration with more than 200 applications, social media systems, and platforms. The application combinations are endless.

What are some of your go-to marketing, blogging, and social media tools?

A version of this article originally appeared on RocketPost.


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