Gina Czark, director of social media and Jessica Fillinger, community manager at NewYork-Presbyterian Hospital share what they learned from building a robust Facebook page.
Getting to 25,000 Facebook fans seemed more like a far off feat than a realistic milestone we’d achieve within 15 months of joining NewYork-Presbyterian Hospital, (NYP).
We were new to the organization and our challenge was developing a Facebook page for a hospital spanning six campuses, while at the same time, learning about its rich history.
We valued each new fan that liked NYP’s Facebook page and felt personally connected to each one. We took pride in building a community and searching for great stories and information that not only told NYP’s story, but also encouraged conversation and educated our community.