There is great room for growth for nonprofit brand managers on social media—and many ways to go about it. There’s certainly validation that social media is a great investment for nonprofits.
Consider these ideas for ways to increase online engagement without breaking your budget:
1. Highlight a donor of the day or donor of the week.
These simple bits of appreciation can be powerful for building connections with your communities, and they can often make for attention-grabbing visual content. (Bonus: The people you highlight will share with their friends.)
2. Interact with relevant pages and profiles.
In addition to building community by highlighting your donors, you can also connect with those nonprofits and companies that support your mission. Stay involved with their updates and shares by “liking,” retweeting, sharing and commenting. It’s great for community-building and helps boost your visibility.
3. Tweet to landing pages with specific requests.