Technology and social media have created remarkable new ways for organizations to engage audiences and advance their goals.
It’s also opened a Pandora’s box of new risks and threats to their well-being.
Most organizations have some form of a crisis communications plan in place, but many haven’t updated it in years. Does your plan address these relatively new potential scenarios?
1. An unfounded rumor on Twitter has quickly escalated into a trending hashtag condemning your organization
2. Cybercriminals have stolen sensitive data—and your customers want a detailed explanation of what happened and how