The sad truth: You are probably committing three deadly mistakes that are turning you into a leper on LinkedIn.
If it makes you feel any better, you aren’t alone. Thousands of people make these three LinkedIn profile mistakes, turning their profiles into a giant waste of time.
I won’t tell you that you need a professional profile picture or recommendations. Those are a given. This article will explore the science of personal branding—why most people blend into the background and are instantly forgotten.
Mistake No. 1: Your profile is all about what you do.
Most people use their LinkedIn profiles to drone on and on about themselves and their professions.
As strange as it sounds, this is a huge mistake.
The LinkedIn world doesn’t care about you or what you do. People are busy thinking about their wants and needs. Until you show them why you are useful, they won’t be interested in you.
You need to spell it out for your readers. They won’t flex a single brain cell to make a connection between what you do and why you are helpful.
If your goal is to connect with other people on LinkedIn, your profile should be a beacon that tunes in to your target reader’s frequency. Who do you want to attract? What do they want?