If you’ve already drafted a social media policy for your company, you’re ahead of the curve, but there may be a few key points missing from your document.
For companies that don’t have a social media policy just yet, don’t worry. These recommendations will be helpful when you’re ready to put something on paper.
1. Clearly state brand standards.
Within your social media policy, include an approved description of your brand. It’s surprising to see the number of employees who use inappropriate acronyms or simply misspell the name of their organization.
Make it clear that individuals who link their online identities with the company and disclose their employment should incorporate the approved language into their online profiles. This ensures a consistent and cohesive brand presence.
2. Know who is accountable.
Depending on the size of your organization, you may have anywhere from dozens to hundreds of employees who actively participate online. In some cases, those employees may be the first people to come in contact with feedback from current and prospective customers.