Last December, Facebook video posts overtook YouTube video posts, with brand managers posting 20,000 more videos on Facebook than on YouTube. Video-enabled platforms such as Vine, Snapchat and Instagram are among the fastest-growing social networks for 18- to 24-year-olds.
Now Periscope and Meerkat have been tossed into the mix.
These instant video streams offer immense value for consumers. They can access content anywhere and everywhere, making digital TV ubiquitous. Before brand managers jump on the live-streaming bandwagon, they should ask themselves three important questions to avoid simple social media blunders:
Does this make for good TV?
YouTube and Facebook videos are usually segments of recorded, planned and strategized programming. Periscope and Meerkat, however, are live broadcasts. Does your Periscope campaign make for good TV?