3 phrases journalist hate to hear

PR pros, quit saying these cliché-ridden phrases when you’re pitching reporters.

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Life is full of clichés, isn’t it? But some aspects of life are definitely more cliché-ridden than others. Case in point is the world of journalism, specifically when it comes to dealing with folks like us. That’s right, PR pros can be some of the worst offenders when it comes to dishing out tired phrases and marketing doublespeak.

Let’s go over a few you can easily avoid when talking to journalists in an attempt to get your story out to the public.

1. “Never seen anything like it”

Nothing makes a journalist roll their eyes more than hearing how “brand new and innovative” your product is. Look, what your company invented and sells might be incredibly cool and exciting. It could sell millions and make everyone rich.

In the meantime, let’s keep the hyperbole down and not act like it’s going to change the landscape of the planet. Keep it in perspective. Have confidence it’s a great product, but don’t put it on a pedestal, especially to journalists. They’ve heard it all before, over and over again.

2. “When can we expect this to go up?”

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