3 PR lessons from the Yankees

The comparisons between baseball and public relations go beyond well-delivered pitches.

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As my beloved New York Yankees picked Ty Henlsey, a hard-throwing right-hander, in the recent Major League Baseball draft, I couldn’t help but think about how important it is for a PR agency to select the right players for the right client. If you’re leading a team, it’s imperative that you look at what success means when working with a small group. Whenever I’m put in charge of a team to lead a new account, I try to put myself in the position of a winning player/coach/manager.

So, here are a few ways to look at how to lead a team to success:

Attitude. The New York Yankees epitomize what it means to win. Captain Derek Jeter, a superstar, has always shown, both on and off the field, that no one player is above the team. The pressure to get to 3,000 hits? Questions about his fielding ability? Jeter will always tell you none of it matters unless the Yankees win.

It’s important, as a team leader, to take that same approach. Spread the love. Empower other team members to get a clutch hit, then trumpet their accomplishments. You’ll get more out of your staff, and it will take pressure off you to get the job done every time.

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