Carolina Panthers quarterback Cameron Newton crumbled under relentless pressure in last night’s Super Bowl, but brand managers rose to meet stressful demands of their own.
What happens during the 30-second commercial spots can mean the world to organizations that pay roughly $5 million for the opportunity to grab fans’ attention—and pocketbooks.
With the rise of social media and real-time marketing, many brand managers hand the keys over to savvy social media marketers to take the wheel and steer brands to a win.
Here are three lessons you can implement in your efforts:
1. Mountain Dew: #PuppyMonkeyBaby
The brand’s marketing team proudly unveiled this commercial for Super Bowl 50:
It sparked a plethora of social media mentions, but many were negative.
That puppy monkey baby is already being used in ISIS recruiting videos. #SB50
— Patton Oswalt (@pattonoswalt) February 8, 2016