3 real-time marketing lessons from Super Bowl 50

The Denver Broncos were victorious on the field, but several brands—including Mountain Dew, Nationwide and Anheuser-Busch—secured their own wins.

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Carolina Panthers quarterback Cameron Newton crumbled under relentless pressure in last night’s Super Bowl, but brand managers rose to meet stressful demands of their own.

What happens during the 30-second commercial spots can mean the world to organizations that pay roughly $5 million for the opportunity to grab fans’ attention—and pocketbooks.

With the rise of social media and real-time marketing, many brand managers hand the keys over to savvy social media marketers to take the wheel and steer brands to a win.

Here are three lessons you can implement in your efforts:

1. Mountain Dew: #PuppyMonkeyBaby

The brand’s marketing team proudly unveiled this commercial for Super Bowl 50:

It sparked a plethora of social media mentions, but many were negative.

That puppy monkey baby is already being used in ISIS recruiting videos. #SB50

— Patton Oswalt (@pattonoswalt) February 8, 2016

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