3 real-time marketing lessons from Super Bowl 50

The Denver Broncos were victorious on the field, but several brands—including Mountain Dew, Nationwide and Anheuser-Busch—secured their own wins.

Carolina Panthers quarterback Cameron Newton crumbled under relentless pressure in last night’s Super Bowl, but brand managers rose to meet stressful demands of their own.

What happens during the 30-second commercial spots can mean the world to organizations that pay roughly $5 million for the opportunity to grab fans’ attention—and pocketbooks.

With the rise of social media and real-time marketing, many brand managers hand the keys over to savvy social media marketers to take the wheel and steer brands to a win.

Here are three lessons you can implement in your efforts:

1. Mountain Dew: #PuppyMonkeyBaby

The brand’s marketing team proudly unveiled this commercial for Super Bowl 50:

It sparked a plethora of social media mentions, but many were negative.

That puppy monkey baby is already being used in ISIS recruiting videos. #SB50

— Patton Oswalt (@pattonoswalt) February 8, 2016

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