Are messaging apps the next frontier for communicators?
The technology enables users to send messages back and forth and engage in real-time conversations. Curious communicators have several apps to choose from, and most social media platforms have messaging counterparts like Facebook’s Messenger and the direct messaging functionalities on Instagram and Twitter.
Messaging apps are a great alternative to text messaging, but that only scratches the surface of their potential. Brand managers should pay close attention because these platforms offer an opportunity to bring them closer to their audience, a challenge often faced in the crowded social media marketplace.
Here’s why 2018 should be the year you consider messaging apps in your marketing plan:
1. Your customers are already using them.
Over the past few years, there’s been a hefty rise in the use of messaging apps. In fact, four of the more popular ones—Facebook Messenger, WhatsApp, WeChat and Viper—boast more monthly users than the top four social networking sites: Facebook, Twitter, Instagram and Google+.