With so many posts published on social media every day, brand managers must use these campaigns to help cut through the noise. Still, how does a brand on a budget successfully do that?
Here are three engaging campaigns that almost any brand can execute:
1. Real-time marketing
You don’t have to represent a famous brand or celebrity to make a splash with real-time marketing. You just have to be in tune with what your audience is talking about on social media and be ready to hop into the conversation as it’s occurring.
To do this well, you should already have an established brand voice and have determined all ground rules with your legal, PR and marketing departments.
Next, make a list of relevant events and holidays coming up in the next month and prepare some basic ideas for how you might approach those topics in real time, should they become popular on social media.
Then, discuss your strategy with your creative team to let them know you might call on them for timely assistance.
Finally, as those events unfold, keep an eye on the social chatter, and join in. Don’t forget to look out for other unexpected pop-culture events that might occur on the fly.