3 social media lessons from ‘It’s the Great Pumpkin’

Could the Peanuts gang, always wise beyond their years, have foreseen the era of social networking? Good grief! Accept the wisdom in whatever form it takes—even that of a beagle.

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I’m all for adorable costumed children ringing my doorbell, haunted hayrides, and paranormal activity, but it’s the creative pressure that really stresses me out. From finding the perfect clever-yet-hilarious costume to carving a pumpkin that will wow the neighborhood kids, it’s exhausting.

Despite the anxiety, there’s one ritual I can’t live without: the annual viewing of “It’s the Great Pumpkin, Charlie Brown.” Who can resist that quirky Peanuts gang? Not this girl. As I settled in to watch it last weekend, I started to think about social media. I realized that maybe those cartoon kids can teach us all a few lessons about it. So, without further ado:

1. Steal some inspiration.

In the opening scene, Linus and Lucy find (OK, steal) a pumpkin from the local pumpkin patch. Now, I’m not advocating theft—in general or from a social media perspective. I think the lesson is more about “stealing” in terms of drawing inspiration from successful campaigns.

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