3 tips for crafting content that entices distracted readers

Join us from your desk and learn how to create clear, concise and creative copy.

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When it comes to boring copy, most people are just like you.

Make sure your content doesn’t end up in a digital trash can by following these tips from experts:

1. Corporate emails don’t have to be boring—use creative language and flair to ensure your employees don’t click “mark as read” and miss the important info.

2. When it comes to editing, make sure your copy adheres to the “Four C’s”: clear, coherent, consistent and correct.

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