3 tips to promote your wellness program

More than 80% of large companies offer wellness programs, according to the latest Kaiser Family Foundation’s survey—and more companies are broadening their wellness offerings every day.

That doesn’t mean today’s remote employees are fully aware of the benefits available to them.

Here are three ways bridge the gap to increase awareness and engagement in your program:

1. Create an internal marketing plan.

Approach your internal audience like you would an external one—using the same marketing tactics to pinpoint pain points you can resolve.

That doesn’t mean you have to create “user journeys” or “buyer personas,” but you should at least strive to understand the health challenges facing employees, said Jeff Gwynn, director of employee engagement at WorldVentures Holdings, during a recent Ragan workshop about workplace wellness.

He also recommended building in a productive feedback loop and embracing a data-driven approach to tracking what’s working. At minimum, start measuring employee well-being engagement via a couple of pulse survey questions to highlight areas of concern.

Here are his seven steps to building a strong internal marketing plan for your wellness program: