“It’s better to remain silent and be thought a fool than to open one’s mouth and remove all doubt.” (Abraham Lincoln)
“Knowing yourself is the beginning of all wisdom.” (Aristotle)
These quotes by sage, intellectual gentlemen are incredibly profound and exceptionally interesting. When included in your company’s newsletter, they help your reader know more about your business.
Right? WRONG! This information is of no value to your business.
If you’re citing these kinds of passages in your company newsletter, you’re wasting valuable space—not to mention your readers’ time. They deserve better.
But, you say, your readers like the quotes. Of course they do. However, you probably are not in the feel-good business. Tell them to sign up for daily quotes on Google. Better yet, there must be an app for that.
The primary purpose of communications is to support business objectives—not to give employees what they want. Your role is to help employees understand your company’s goals and strategies so they will be better employees and more informed advocates for the business.
Focus on the company