To paraphrase Martin Luther King Jr.: There’s never a wrong time to do what’s right.
As we reflect on the life and legacy of Dr. King, let’s consider three ways communicators can push for a more just, equitable and inclusive workplace:
1. Acknowledge that injustice still exists. There’s an unwritten, unspoken rule at most companies: Ignore tinderbox issues that might divide or distract employees. Keep your head down, don’t make waves, and keep your opinions to yourself.
This outdated attitude flies in the face of what modern employees expect—and increasingly demand. Research is showing that head-in-sand “neutrality” can be quite costly for companies. Employees want to work for organizations that stand for something—and consumers enjoy supporting companies that speak out.