Clear, efficient communication between employers and employees is essential. Your employees are your best brand ambassadors; they’re on the front line engaging with customers, sharing your messages and helping your business grow.
To establish a sound communications strategy, you must know how to share information and align goals companywide. These best practices can help you lay the groundwork for a stronger internal network and illuminate how your strategy will scale with company growth:
1. Define and refine your business goals.
Determine—in concert with other leaders—where you are now and where you want to go.
According to Bambu, 80 percent of employees want their employers to keep them updated about company news, 77 percent said it would help them at their job, and 66 percent said it improves relationships with their colleagues. Additionally, 63 percent said it would help them advocate for the business.