Though there is plenty of conversation about using social media to help attract new customers, how effectively are you using it to inspire the employees you already have?
Here are a few ideas to motivate your staff to get the best effort, thinking and performance from them:
1. Share inspiring content. When you find a great article or a powerful video online, create a culture of sharing content. You can either use the tried-and-true method of email to share a link to a great piece of content, or take the more “social” approach of creating a destination (such as a private group on Facebook) where employees can watch or read inspiring content.
2. Use co-creation to seek new ideas. Sometimes the biggest barrier to sparking innovation is routine. When employees are challenged to think beyond their roles and share new ideas, it can inspire them to think bigger.
Take a lesson from some consumer brands and sponsor your own employee video contest or blogging challenge and see what ideas and voices you get to participate. Some of these same people may make great voices for your business when you launch a marketing or external initiative.
3. Encourage employees to attend relevant events. Social media doesn’t have to remain virtual and online. There are plenty of organizations and meetup-style events that are promoted through social media. Offer an incentive to employees to attend those events. It can be a great way for them to learn something and make new connections.
Rohit Bhargava is the award-winning author of “Personality Not Included,” a founding member of the Ogilvy 360 Digital Influence team, and adjunct professor of Global Marketing at Georgetown University. He blogs at Influential Marketing Blog, where a version of this article originally ran.