The challenge is how does one fit all the compelling information in 140 characters?
Less is more
While the strategic partnership your accounting firm launched with a local IT company may have value for your clients, cramming every morsel of the news into 140 characters can cause information overload. When you format the announcement for Twitter, consider how to make the news retweet friendly.
For example, leave 20 characters available at the end of the tweet so people don’t have to shorten your announcement before they retweet it to their followers.
Tease your followers