3 ways to prove your impact as a PR pro

Let experts show you how to measure the success of your programs.

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Ragan Insider Content

Execs who scoff at the value of PR campaigns can drive any communicator crazy.

You know your work drives business results—but how can you demonstrate it in a language your bosses will understand?

PR experts at organizations like Ketchum, UNICEF and the U.S. Fish and Wildlife Service know how. Here’s what they do to prove ROI:

1. Work with senior leaders to identify their hot-button issues

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