Execs who scoff at the value of PR campaigns can drive any communicator crazy.
You know your work drives business results—but how can you demonstrate it in a language your bosses will understand?
PR experts at organizations like Ketchum, UNICEF and the U.S. Fish and Wildlife Service know how. Here’s what they do to prove ROI:
1. Work with senior leaders to identify their hot-button issues
2. Use qualitative and quantitative data to show the value of social media activities
3. Create easy-to-read dashboards using affordable online tools
Learn more of their secrets during the Measurement Demystified Virtual Summit on June 22. Watch from your desk as these experts arm you with practical tactics to improve your measurement efforts and impress stakeholders with the results of your programs.
You’ll also receive a free on-demand recording of the event so you can share your new measurement know-how with colleagues.