Employee benefits are a huge expense for employers, accounting for nearly 30 percent of an organization’s total compensation costs (Bureau of Labor Statistics, 2017). With the already large investment in the benefits themselves, one can easily see why organizations want to communicate about benefits on a shoestring budget.
Internal communications in general can be a hard sell to executives, because proving their return on investment (ROI) can be difficult. As a result, human resources and internal marketing departments frequently find themselves faced with the enormous task of communicating complicated benefits packages with very limited resources.
This type of thinking can be shortsighted. Great internal marketing campaigns, including communications campaigns focused on employee benefits, can pay off in a number of ways, including: