3 ways to use the right keywords in your copy

Search engine optimization is all about keywords. Read on to find out where they go in a news release, how many to use in a tweet, and more.

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1. Embed keywords in blog posts

Writing about timely and widely searched topics helps your search ranking, but incorporating keywords into blog posts offers even more value. To start, identify the broad categories your keywords fall under. Then, identify any vertical and niche industries your organization works with. When you use these two pieces of key information together, you will create blog posts that are both well-optimized and relevant to target audiences.

2. Optimize status updates and tweets

If you use Twitter as a business communication tool, I have good news: Search engines index public tweets. Facebook comments are also searchable. Identify ways to seamlessly incorporate keywords into Twitter updates and Facebook comments to enhance organic SEO. Be selective and use one keyword at a time. This will prevent your updates from becoming jargon heavy and convoluted.

3. Implement an optimized online news program

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