Today’s PR executives have varying skillsets.
Some lead by example; others might be master delegators. There isn’t an official rulebook for running a successful PR or marketing agency.
Despite how you’ve captained your ship in previous years, there are a few leadership tactics that you must throw overboard if you wish to improve your business.
Here are a few things to note:
1. Know that it’s OK to let go.
In your early days in leadership, you probably had more time for your employees. You probably exhausted yourself attempting to make time for everyone—from grabbing a quick coffee with an intern to planning weekly lunch meetings with account executives. You worked hard to be available all the time.
Assuming you’re still standing, those days are probably over. Despite that, you can still find ways to be involved.
From Momchil Kyurkchiev via Fast Company:
Now, I randomly pick an employee to meet with once a week, to get a sampling of employees’ happiness and job satisfaction within the company.
I can no longer manage closeness at scale, but I trust each manager to keep an eye on their team, and for employees to be honest and transparent when we meet. I don’t actually need to continuously monitor the pulse of the company, since I know that’s being done by people I trust who are better positioned to get an accurate read on that than I often am.
2. Know when to let go.
Good managers recognize when to grant an employee more independence. The more successfully you train your staff—and push them to follow their own paths—the more successful you’ll be as a chief executive.
Kyurkchiev calls that “shared leadership.”
When someone tells me about a problem, my mind immediately starts racing to solve it. But as a CEO, I’ve learned, you can’t solve every problem. I listen, ask questions, and coach others to arrive at the solution themselves. Making this shift in thinking wasn’t easy, and there’s always the risk that someone will fail. But empowering your team members to think independently and giving them the tools to make their own decisions (with a little advice from me here and there) lets them do their jobs so I can do mine.
Want to take your senior-level skills to a new setting? Crate and Barrel is looking for a senior director of corporate communications.
Candidates for this Northbrook, Illinois-based position must have experience in team building—along with seven to 10 years of communications experience. Excellent written, verbal, organizational and project management skills are desired.
Not the job for you? See what else we have in this week’s professional pickings:
Account executive—Ketchum (Illinois)
Marketing communication specialist—Penn State University (Pennsylvania)
Media representative—Hendrick Motorsports (North Carolina)
Social media specialist—WeddingWire (Maryland)
Communications manager—The New School (Arizona)
Social media editor—Time Inc. (New York)
PR account executive—3rd Coast PR (Illinois)
Social media content manager—Marriott Intl. (Maryland)
Media relations manager—Accenture (Texas)
Digital communications and multimedia training coordinator—The City of South Bend (Indiana)
Social media specialist—Cancer Treatment Centers of America (Florida)
Director of outreach and communications—Washington State University (Washington)
Email and social media specialist—Fishbowl (Virginia)
Public relations associate—Workday (California)
Social media strategist—Aronson Advertising (Illinois)
Marketing specialist—Meijer (Michigan)
Content editor—Dennis Publishing (United Kingdom)
Social and broadcast media coordinator—WCAX TV (Vermont)
Multimedia producer—Meredith (Tennessee)
Social media editor—The Daily Beast (New York)
Marketing manager (Tropicana)—PepsiCo. (Illinois)
Digital content editor—Natl. Apartment Association (Virginia)
Social media specialist—Twentieth Century Fox (California)
Blogger intern—Storyteller Media (California)
Social media manager—Microsoft (Washington)
Media strategy supervisor—Starcom (Illinois)
Social media strategist—Publix (Florida)
Marketing specialist—Mars (Missouri)
Product copywriter—Boohoo.com (United Kingdom)
Global HR marketing and communications executive—Intel (Arizona)
If you have a position you would like to see highlighted in this weekly jobs listing, please email me at firstname.lastname@example.org.