Today’s PR executives have varying skillsets.
Some lead by example; others might be master delegators. There isn’t an official rulebook for running a successful PR or marketing agency.
Despite how you’ve captained your ship in previous years, there are a few leadership tactics that you must throw overboard if you wish to improve your business.
Here are a few things to note:
1. Know that it’s OK to let go.
In your early days in leadership, you probably had more time for your employees. You probably exhausted yourself attempting to make time for everyone—from grabbing a quick coffee with an intern to planning weekly lunch meetings with account executives. You worked hard to be available all the time.
Assuming you’re still standing, those days are probably over. Despite that, you can still find ways to be involved.
From Momchil Kyurkchiev via Fast Company:
Now, I randomly pick an employee to meet with once a week, to get a sampling of employees’ happiness and job satisfaction within the company.