It’s not uncommon for busy PR pros to go through bouts of feeling overworked and under-appreciated.
Instead of settling into your slump—or, worse, jumping ship— The Muse’s Chris Taylor says:
There are tons of ways you can make your day-to-day routine more enjoyable—maybe even captivating at times—if you learn how to capitalize on the value in your current role.
To avoid becoming your office’s Negative Nancy, work on improving your sense of purpose. Here are three questions to ask yourself the next time you’re feeling “eh” about pleasing your clients, strategizing about social media or drafting a press release:
1. What are my strengths and weaknesses?
How can you expand on the good work that you do and improve upon the bad?
Focus externally when evaluating threats and opportunities. Develop opportunities as a means to overcome threats. Recognize your shortcomings and what makes you feel anxious or threatened—but rather than dwell on them, find a way to overcome them in a way that’ll benefit you in the long run.