More and more, marketing agencies seek candidates who understand data.
Data mining isn’t one of your specialties? Don’t fret. There are ways to familiarize yourself with certain aspects of the knowledge that recruiters desire.
According to LinkedIn’s Top Skills of 2016, here are a few specializations that many marketers have mastered. Develop them and cite them on your résumé to get noticed—or, even better, hired.
Statistical analysis and data mining
User interface design
Marketing and recruiting coordinator Margaret Kempster says having design skills is a huge plus. Knowing how to use visuals to connect with consumers online improves your chances of securing an interview.
The more aesthetically pleasing your portfolio, the better. Many agencies want marketers who understand how to be both user friendly and aesthetically pleasing. Someone who has a good sense of that balance is in good shape to create marketable materials for brands.