More and more, marketing agencies seek candidates who understand data.
Data mining isn’t one of your specialties? Don’t fret. There are ways to familiarize yourself with certain aspects of the knowledge that recruiters desire.
According to LinkedIn’s Top Skills of 2016, here are a few specializations that many marketers have mastered. Develop them and cite them on your résumé to get noticed—or, even better, hired.
Statistical analysis and data mining
User interface design
Marketing and recruiting coordinator Margaret Kempster says having design skills is a huge plus. Knowing how to use visuals to connect with consumers online improves your chances of securing an interview.
The more aesthetically pleasing your portfolio, the better. Many agencies want marketers who understand how to be both user friendly and aesthetically pleasing. Someone who has a good sense of that balance is in good shape to create marketable materials for brands.
As roles evolve, LinkedIn’s Catherine Fisher advises refreshing your skills. Doing so shows recruiters your expertise is expanding.
Even if you don’t have experience with a certain specialization—take SEO for example— Kempster advises showcasing your knowledge of relevant tools.
Potential candidates should have a basic understanding of what SEO is and maybe some experience using it. It varies, though, based on which positon job seekers apply for. Certain marketing specialties are completely position dependent. An events marketer, for example, wouldn’t need coding experience, but having a fundamental knowledge of coding makes them more desirable.
Have SEO experience and want to use it? Los Angeles-based startup Tinder is seeking a growth marketing manager. Candidates should have two years of experience with digital media marketing, content marketing, marketing partnerships, media buying and SEO. Experience in a startup environment is a plus.
Not the job for you? See what else we have in this week’s professional pickings:
Director of communications— Orange County Chamber of Commerce (New York)
Marketing manager, global partnerships— Yahoo (California)
Product assistant marketing manager—Allstate (Illinois)
Social media specialist— Boston Beer Co. (Massachusetts)
Communications and marketing manager— Alexander Youth Network (North Carolina)
Public relations manager— Baylor Scott and White Health (Texas)
Communications director—University of Florida (Florida)
Associate marketing manager— MillerCoors (Illinois)
Director of communications and marketing— The Nature Conservatory (Pennsylvania)
Director of digital advocacy— Motion Picture Association of America (Washington, D.C.)
Communications and marketing coordinator— The Ohio State University (Ohio)
Director of communications— Atlanta Speech School (Georgia)
Customer support social media executive— Deliveroo (United Kingdom)
Marketing manager— North Carolina Museum of Art Foundation (North Carolina)
Director of marketing and communications— Adler University (Illinois)
Marketing manager— Salsa Fresca Mexican Grill (Connecticut)
Employee communications specialist— Adobe (California)
Customer service executive (Spanish)— Booking.com (Florida)
Marketing and communications manager— Dunkin Donuts (Massachusetts)
Social media journalist— The Street (United Kingdom)
Digital media communications assistant— Sentara Healthcare (Virginia)
Marketing program manager— Liaison Creative Marketing (Texas)
Communications assistant— Murfeesboro City Schools (Tennessee)
Email communications specialist— WageWorks (California)
Social media analyst— Sprinklr (Brazil)
Communications officer— The World Bank Group (Washington, D.C.)
Web content manager— Baldwin Publishing (Pennsylvania)
Promotions team member— iHeartRadio (Massachusetts)
Public relations manager— Insight Enterprises (Arizona)
Marketing manager— Uber (Illinois)
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