Millennials are everywhere.
They’re shopping at your grocery store, sitting next to you on your commute and emerging in your office.
Don’t fear them, one exec says. Instead, embrace the statistics: Millennials will make up half the global workforce by 2020.
Motivate millennial co-workers by encouraging creativity, providing feedback and being flexible.
High-level marketing execs depend on younger workers for their social media prowess and peer insight. If you want to reach millennials, you shouldn’t be afraid to hire one—or a handful.
“When Millennials Rule” co-author David Cahn says:
The transition is happening right now—so employers need to be urgently appealing to and courting young people. Our generation will no longer be known for texting or selfies. We’ll be America’s lawyers, CEOs and managers.
Ready to jump on the millennial-hiring bandwagon?
Attract them using these tips, from Cahn:
Offer opportunities for growth, mentorship and student debt relief.
Develop a cause. Millennials value a company with a mission to give back to the community.
Get online. Post your job openings on social media.
Having a work/life balance is important to millennials; incorporate that into your culture.
Model your recruitment efforts after Millennial Media, which seeks its next Los Angeles-based social media and distribution specialist.
Candidates should be familiar with basic photo- and video-editing software and must have experience managing and creating content. A professional website and extensive social media profile are essential.
Not the job for you? See what else we have in this week’s professional pickings:
Account executive—GreenRoom Agency (Florida)
Digital content editor— Bennington College (Vermont)
Media relations manager— Kleiner Perkins Caufield and Byers (California)
Marketing advisor— Beaird Group (Illinois)
Social media specialist— Tufts Health Plan (Massachusetts)
Public relations manager— Interbrand (New York)
Editor, content marketer— Jennings Social Media Marketing (Missouri)
Sales and marketing intern— Milwaukee magazine (Wisconsin)
Senior digital content editor— Financial Conduct Authority (United Kingdom)
Public relations manager— U.S. News & World Report (Washington, D.C.)
Senior account manager— GreenRoom Agency (Florida)
Marketing intern (social media)— Yelp (Massachusetts)
Assistant account executive— Blue Hominy Public Relations (Georgia)
Copywriter— Two faced Cosmetics (California)
Public relations senior account executive— King Co. (New York)
Senior web analyst, marketing analytics— OgilvyOne Worldwide (Illinois)
Social media associate— Glassdoor (California)
Public relations assistant— Alpha Events (Ohio)
Advertising marketing manager— Kik Interactive (New York)
Content manager— ShoreTel (Wisconsin)
Senior author— Mavens of London (United Kingdom)
Public relations manager— Pepsi Co. (New York)
Director, corporate communications— Manhattan Associates (Georgia)
Public policy manager— Facebook (Washington, D.C.)
Public relations coordinator— Cengage Learning (Massachusetts)
Managing editor— Belmont Publications (California)
Public relations manager— Links Partners (Georgia)
PR and communications manager— Wix.com (New York)
Innovation marketing manager— INTTRA (New Jersey)
Sales and marketing assistant— Ragan Communications (Illinois)
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